A problem statement clearly defines the challenge or problem that needs to be addressed in the design process. It helps focus the team’s efforts on the specific issue that impacts users or service efficiency. Problem statements:
Foster user-centred thinking by framing the problem from their perspective.
Align the team on a common challenge.
Provide clarity on what needs to be solved, focusing design efforts.
Use it to
Make sure the problem is framed from the user’s perspective.
Be specific but leave room for creative exploration.
Ensure the problem is solvable and not too broad.
Top Tips
Make sure the problem is framed from the user’s perspective.
Be specific but leave room for creative exploration.
Ensure the problem is solvable and not too broad.
How – to
Identify the challenge you want to address.
Frame it from the user’s perspective: “What problem are we solving for the user?”
Refine the statement to be clear, actionable, and inspiring.
Frame the problem as a “How might we…?” statement. Common formats include:
“How might we help [USER] to do [NEED] because [INSIGHT]?”
“How might we help [USER] with [PROBLEM] so that [DESIRED OUTCOME]?”Identify the challenge you want to address.
Problem Statements
A problem statement clearly defines the challenge or problem that needs to be addressed in the design process. It helps focus the team’s efforts on the specific issue that impacts users or service efficiency. Problem statements:
Foster user-centred thinking by framing the problem from their perspective.
Align the team on a common challenge.
Provide clarity on what needs to be solved, focusing design efforts.
Use it to
Top Tips
How – to
Related Methods
Personas
Interviews
Dot Voting