Welcome to this mini-video, where we are exploring, What is Human Centred Design? When we are faced with a design problem, we have a few different options in how we can approach solving it.
For example, maybe we want to focus on how a specific technology might be used, such as a SmartPhone app or AI. Or perhaps we want to solve the problem via a business so that we can generate profits.
Another option, and the service designers across the world champion, is that we first and foremost focus on the people experiencing the problem and their needs over everything else. This is the heart of HCD.
Human-centred design approaches direct us to solve problems by focusing on what people need and the actual problems that they face We learn from real-world users of a product or service and use what we learn to inform our solutions. And then we evaluate our products or services with the people that they are intended to be used by, and we incorporate their feedback into future versions.
It’s important to know what Human-Centred Design is not. It’s not market research. It’s not specific to computers, digital products, or interactive products. And it’s not a nice-to-have or an afterthought. It’s important that it is integrated from the very beginning of service design projects.
So, this is a quick exercise to illustrate this point. Imagine I ask you to pick me out a new car. I don’t tell you anything about my life, my specifications for features, how I might be using the car, who my regular passengers are, my budget. You just have to walk into the dealership and pick something out.
Faced with this problem, you will probably resort to using what you know about cars from your own experience, and what you assume about me from our limited conversation. This will inevitably lead to you making, out of necessity, all sorts of assumptions about my ideal car.
This is what designing for people without taking their lives, needs and particular problems into account looks like. It’s why human-centred design is so important when creating services.
Let’s briefly review. Human-centred design is about:
Identifying and solving real-world problems
Building an understanding of our users and applying what we learn in our solutions
Checking in with our users – did we build the right thing?
Thanks for listening –check out the rest of our mini-videos in this series on human-centred design.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
What is Human Centered Design?
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Welcome to this mini-video, where we are exploring, What is Human Centred Design? When we are faced with a design problem, we have a few different options in how we can approach solving it.
For example, maybe we want to focus on how a specific technology might be used, such as a SmartPhone app or AI. Or perhaps we want to solve the problem via a business so that we can generate profits.
Another option, and the service designers across the world champion, is that we first and foremost focus on the people experiencing the problem and their needs over everything else. This is the heart of HCD.
Human-centred design approaches direct us to solve problems by focusing on what people need and the actual problems that they face We learn from real-world users of a product or service and use what we learn to inform our solutions. And then we evaluate our products or services with the people that they are intended to be used by, and we incorporate their feedback into future versions.
It’s important to know what Human-Centred Design is not. It’s not market research. It’s not specific to computers, digital products, or interactive products. And it’s not a nice-to-have or an afterthought. It’s important that it is integrated from the very beginning of service design projects.
So, this is a quick exercise to illustrate this point. Imagine I ask you to pick me out a new car. I don’t tell you anything about my life, my specifications for features, how I might be using the car, who my regular passengers are, my budget. You just have to walk into the dealership and pick something out.
Faced with this problem, you will probably resort to using what you know about cars from your own experience, and what you assume about me from our limited conversation. This will inevitably lead to you making, out of necessity, all sorts of assumptions about my ideal car.
This is what designing for people without taking their lives, needs and particular problems into account looks like. It’s why human-centred design is so important when creating services.
Let’s briefly review. Human-centred design is about:
Thanks for listening –check out the rest of our mini-videos in this series on human-centred design.
About
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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