Stakeholder Maps

Represent the stakeholders roles and engagement visually

Project Stage:

Discover

Who:

Customer

Experts

Decision makers

Service Providers

Design Principles:

07. We will design from the top down & the bottom up

The stakeholder map is a representation of all the stakeholders involved in a project. It is aimed at clarifying roles and relationships. It helps to identify and understand the various stakeholders, their relationships, their level of influence, and their interests or concerns.

Stakeholder maps can be created as a simple quadrant with axes such as level of influence and level of interest. Or, as concentric circles indicating the core team, those who are involved, and those who need to be informed.

Use it to

Identify and reflect on different stakeholders and their roles
Establish effective communication, engagement, and management of stakeholder expectations.

Top Tips

Focus on the key moments that represent the user’s emotional highs and lows.
Keep the drawings simple: clarity is more important than artistic detail.
Use the storyboard to explore multiple service scenarios.

How – to

Identify Stakeholders: List all people involved in or affected by the project.
Categorise Stakeholders: Group stakeholders based on their roles, interests, and influence.
Visualize the Map: Place stakeholders based on their influence and interest; you can also draw connections to show relationships.
Review and Validate: Share the map with key stakeholders or team members to ensure its accuracy and completeness. Gather feedback and make necessary adjustments.
Maintain and Update: Regularly review and update the map to reflect any changes in stakeholder influence, interest, or relationships.