Storyboarding is a visual method used to map out a customer’s journey through a service or experience. It consists of a series of sketches or illustrations that represent key moments, interactions, or touchpoints from the user’s perspective.
Use it to
Visualise the user’s experience with a service.
Identify key touchpoints, pain points, and areas for improvement.
Communicate complex user journeys in a simple, digestible format.
Top Tips
Focus on the key moments that represent the user’s emotional highs and lows.
Keep the drawings simple: clarity is more important than artistic detail.
Use the storyboard to explore multiple service scenarios.
How – to
Define the key moments in the user journey that you want to illustrate.
Create simple sketches to represent each moment.
Walk through the storyboard with stakeholders to discuss potential improvements.
Storyboarding
Storyboarding is a visual method used to map out a customer’s journey through a service or experience. It consists of a series of sketches or illustrations that represent key moments, interactions, or touchpoints from the user’s perspective.
Use it to
Top Tips
How – to
Resources
Storyboard template
Related Methods
How Now Wow
Ecosystem Maps
Journey Maps