Storytelling is a method used to communicate the key elements of a service or user experience in a narrative format. It helps stakeholders emotionally connect with the user’s journey, making it easier to understand and empathise with their needs.
Use it to
Share user experiences in a compelling, relatable way.
Build empathy for users among stakeholders.
Simplify complex information into a cohesive, engaging narrative.
Top Tips
Focus on the user’s emotions and challenges to make the story more impactful.
Keep the story concise and centred around key moments.
Use storytelling to gain buy-in from stakeholders and align them around the user’s needs.
How – to
Identify the user or customer whose experience you want to tell.
Outline the key events, interactions, or moments in their journey.
Craft a narrative that highlights the challenges and successes of the user’s experience.
Storytelling
Storytelling is a method used to communicate the key elements of a service or user experience in a narrative format. It helps stakeholders emotionally connect with the user’s journey, making it easier to understand and empathise with their needs.
Use it to
Top Tips
How – to
Related Methods
5 Whys
User Stories
Interviews