A hands-on or experiential method to gain insights through role play
Project Stage:
Develop
Who:
Customer
Experts
Decision makers
Design Principles:
Bodystorming is a physical, experiential design method where participants act out scenarios or simulate interactions with a service or environment. This helps teams gain deeper insights into how people might behave in real-world contexts and how designs can be improved.
Use it to
Test and explore user experiences in a real-world context.
Understand how a service might function in practice.
Identify practical improvements to design and service interactions through role-playing.
Top Tips
Set up an environment that closely mimics the real-world context.
Encourage participants to take on different roles (e.g., customer, employee).
Use props and real-world items to make the simulation as real as possible.
After each body storm, debrief on what was observed and learned.
How – to
Define a scenario relevant to the design challenge.
Set up a physical space that represents the environment.
Assign roles to participants and have them act out the scenario.
Observe and take notes, focusing on pain points, opportunities, and behaviours.
Discuss findings with the group and iterate the design based on the feedback gathered.
Bodystorming
A hands-on or experiential method to gain insights through role play
Bodystorming is a physical, experiential design method where participants act out scenarios or simulate interactions with a service or environment. This helps teams gain deeper insights into how people might behave in real-world contexts and how designs can be improved.
Use it to
Top Tips
How – to
Related Methods
Problem Statements
Dot Voting
Co-Creation Workshops