Identify and visualize the unique selling point of a service
Project Stage:
Develop
Who:
Customer
Decision makers
Service Providers
Design Principles:
Service advertisements are mock commercials or promotions created to communicate the core value and unique selling points of a service. This method helps teams think about what makes the service appealing from a user perspective and how to communicate it effectively.
Use it to
Visualise how a service might be marketed or presented to users.
Identify and clarify the key benefits of a service.
Ensure the service resonates with the target audience.
Top Tips
Keep the message simple and focused on the user’s needs.
Use storytelling to make the advertisement relatable.
Test the advertisement with users to gauge their reaction.
How – to
Identify the key benefits and features of the service.
Create a simple script or storyboard for a promotional advertisement.
Present the advertisement to the team or users for feedback.
Service Advertisments
Identify and visualize the unique selling point of a service
Service advertisements are mock commercials or promotions created to communicate the core value and unique selling points of a service. This method helps teams think about what makes the service appealing from a user perspective and how to communicate it effectively.
Use it to
Top Tips
How – to
Related Methods
5 Whys
Walkthroughs
6 Thinking Hats